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From Local Startup to Global Powerhouse
We create internationalization strategies to grow your business.
_30-second Global Readiness Index ↓_
From Local Startup to
Global Powerhouse
Discover Your Global Potential in Just 30 Seconds with Our Global Readiness Index ↓
WE'VE LEARNED FROM
WE'VE LEARNED FROM
Your company deserves the world.
It's time to chart your global course.
How mature is your business globally?
Find out how your company is situated in your industry's global scenario and what are the barriers to expand internationally
Confirm the actual opportunity abroad
Understand, with numbers, the potential of markets abroad, and how to use your company's competitive advantages to conquer new markets
Set your global route: playbook and strategy
With best practices from real cases, develop the step-by-step to prioritize, test and validate new markets, allocate resources and define success metrics
Build a global brand
Prepare your company structure (Product, Marketing, Sales, Service, Backoffice, Team and Culture) to create a successful international business
Your company deserves the world. It's time to chart the global course.
What is your company's level of global readiness?
Find out how your company is situated in the global market and what the barriers are to expanding internationally.
Confirm the actual opportunity abroad
Understand, with figures, the potential of the foreign market and how to use your company's competitive advantages to conquer new markets.
Set your global route: playbook and strategy
With best practices from real cases, develop the step-by-step to prioritize, test and validate new markets, allocate resources and define success metrics.
Build a global brand
Structure the company (Product, Marketing, Sales, Service, Backoffice, Team and Culture) to create a successful international business
Our Services
Our Services
MADE FOR YOU
Complete Consultancy
DO IT YOURSELF
Global PRO
Get to know Global Route
We exist to conquer new markets, grow revenue and create global success.
International Expansion is an intriguing and high-potential path, but it can also be seen as complex, expensive and intimidating.
Global Route was created to make this process easier with an exclusive methodology, transforming the challenge of internationalization into a clear strategy for your company to become a globally recognized business.
Get to know
Global Route
YUSLEIDI SERJE
Co-founder of Global Route and Investor, previously served as Head of Marketing at Elevate Group, where she helped create the fastest-growing marketplace for commercial talent in Latin America with revenues of USD 940k in under 12 months and 1,400 paying customers.
Yus also created the global demand generation strategy (including Europe and Asia) for OnTop, a Latin payments platform, and for healthtec 1DOC3 with strong growth in Mexico.
At RD Station (sold to Totvs for USD 430M) she was part of the founding team responsible for the global expansion and executed more than 200 events in Mexico and Colombia, government contracts and strategic partnerships with LinkedIn, AWS, Facebook and Endeavor.
She also teaches postgraduate courses in Marketing at two renowned Colombian institutions: Universidad del Norte and CESA - Colegio de Estudios Superiores de Administración.
JOÃO PEDRO ROTH
Co-founder of Global Route, angel investor, member of Ciclo Empreendedor, a group of young entrepreneurs that fosters high-impact connections, and of Global Class, a network of internationalization specialists based in San Francisco.
Fluent in 5 languages and with 13+ years dedicated to the internationalization of companies, he was also part of RD Station's interantional founding team, and elect member of ACATE's Internationalization Board.
João served in Brazil-US relations at the U.S. Chamber of Commerce in Washington DC, managing mall key accounts at BrMalls, and was a partner at Lemon Energy, Lowercarbon Capital's first investment in Latin America alongside Kaszek and Kevin Efrusy.
He's also led business missions to China, roundtables with Fortune 500 executives in Brazil, and worked as an expat and speaker in the US, Colombia, and France.
JOÃO PEDRO ROTH
Co-founder of Global Route, angel investor and member of Ciclo Empreendedor, a group of young entrepreneurs that fosters high-impact connections.
With fluency in 5 languages and 13+ years dedicated to the internationalization of Brazilian companies, he has worked in the automotive industry, relgov, shopping center management, SaaS B2B and energy sectors.
He has led business missions to China, business rounds with Americans in Brazil, and acted as an expatriate and speaker in the United States, Colombia and France.
He was part of the founding team responsible for the global expansion of RD Station (sold to Totvs for R$1.8bn), and of the Brazil-US Business Council at the US Chamber of Commerce in Washington, DC.
What People Say About Us
Veja o que dizem sobre nós
A genius brain behind the international expansion of many startups, a great public speaker and a highly qualified growth strategist are just some of Yus attributes and her work. All of these combined with her great leadership skills and multicultural perspective make her one of the strongest players you can have in any team. I have personally witnessed the level of data, excellence and strategy that Yus brings to the table on any project.
She has the ability to support any business to expand internationally, generate demand and create or scale its marketing funnel.
Yus tiene un amplio conocimiento en Marketing Digital, y una experiencia en Inbound Marketing que la posiciona como Thought leader en mercados internacionales. Ella lideró y desarrolló alianzas exitosas que permitieron un crecimiento acelerado fuera de Brasil, demostrando habilidades de negociación, planes de negocios bien definidos y planes de trabajo ejecutados de manera ejemplar.
Yus es una profesional altamente recomendada que marca la diferencia en cualquier equipo de Marketing, y puede contribuir radicalmente a una empresa en expansión internacional.
Yus creó y lideró las diversas estrategias de co-marketing y relacionamiento que hicimos en conjunto para enseñar sobre expansión internacional para adquisición de clientes globales, y así aumentar la facturación de las startups impactadas mediante la plataforma digital de Endeavor con alcance de +35.000 emprendedores.
Yus es una profesional experta en expansión internacional y embudo de ventas con el perfil perfecto para trabajar junto a emprendedores y empresarios para escalar sus negocios.
O João teve uma rica experiência estabelecendo, do zero, operações em outros países e vivenciou em primeira mão o desafio de abrir novos mercados.
Atuou no crescimento da RD Station para mais de 500 clientes internacionais, incluindo a criação da carteira de parceiros fora do Brasil e a realização do primeiro evento estrangeiro com mais de 1.000 participantes em México e Colômbia. Sempre fez ótimo gerenciamento de stakeholders e atuação como braço-direito estratégico para tomada de decisão da empresa.É um profissional destacado para construir e executar estratégias de internacionalização com empresas que queiram conquistar o mundo.
Como um dos primeiros membros da empresa, João fez parte do crescimento acelerado desde o pre-Seed até o Series A que atraiu investidores internacionais como Kaszek e Lowercarbon Capital - esse último estreou conosco na América Latina.
João trabalhou com benchmarks globais como Arcadia, estruturou a escala da parceria com AB InBev e seus parceiros a nível nacional e criou a área comercial do supply side, negociando com investidores franceses, chilenos e americanos nos seus respectivos idiomas.Global Route conta com um time preparado para ser a principal referência em internacionalização de empresas no Brasil.
Find out how your company can
Find out how your company can
Increase revenues
by opening up new markets
Become independent of a single economy cycle
Serving multinational clients efficiently
Build a brand
with international presence and reputation
Increase revenues
by opening up new markets
Don't let your growth depend on a single national economy
Serving multinational clients efficiently
Build a brand
with an international presence and reputation
How it works
How it works
Step 01
We plan your project with a session on Internationalization
Step 02
As your new outsourced expansion team, we align the scope, velocity and budget
Step 03
We work together to achieve guaranteed results towards long-term international growth
Step 01
We plan your project with an Internationalization session.
Step 02
As your new outsourced expansion team, we align the scope, speed and budget for internationalization.
Step 03
We work together to achieve guaranteed results towards international growth.
GLOBE Methodology
Global Readiness
- Analysis of the company within its global segment
- Preparation and adaptation level of product, offer, and strategy for international expansion
- Current barriers and action plan
The Opportunity
- Mapping global market size (TAM, SAM, SOM) and high-potential countries
- Adapting competitive advantages to the international strategic plan
Benchmarks
- Curation of common mistakes and best practices adapted to your segment
- Risk mitigation strategies
Playbook and Strategy
- Market prioritization matrix
- Success metrics
- Determining the ideal time and resources needed to enter each market
Execution
- Preparation of the different areas of the company (Product, Marketing, Sales, Customer Success, Backoffice, Team and Culture)
- Testing and validation of the customized internationalization step-by-step process
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