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CONSULTANCY FOR EFFICIENT INTERNATIONAL EXPANSION

How to sell to international customers in 90 days

Discover the practical strategies best suited to your business to conquer new markets and generate revenue globally

But why does it make sense to expand my business internationally?

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20% Higher Valuation

 

From internationalized startups compared to competitors that only operate in their domestic markets.

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3X more revenue

 

Generated by companies that
expand internationally

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Over 90% of the

global economy

 

is outside your home market

But is it for my company?

This program works especially for your business if you need…

  • Increase Sales: Accessing new countries means gaining more customers and multiplying revenue

  • Reduce Costs: With a well-designed international strategy, you can optimize your operations and expenses to serve multiple markets.

  • Build A Global Brand: Position your business as a leader in the international market, differentiating yourself from local competition

We've learned with…

1doc3
randoncorp
us-chamber-of-commerce
allos
lemon
global-class
elevate
rd-station
ontop
Here is the step-by-step to scale your international sales:

12-Week GLOBE Plan

Global Launch and Optimization Blueprint for Enterprises

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WEEK 1

  • Global Readiness Diagnosis

  • International SWOT

  • Trailblazers Team
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WEEK 2 & 3

  • High-Potential Market Study

  • Strategic Markets BSC

  • Country Prioritization Matrix
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WEEK 4 & 5

  • Target Market X-Ray

  • Product & Offer X-Ray

  • Localization Strategy
Guía para Pitch Internacional

WEEK 6 & 7

  • Sales Strategy

  • Pitch, Process, Channels

  • Success Metrics & Sales Funnel
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WEEK 8 & 9

  • Acquisition Strategy

  • Positioning, Channels

  • Key Metrics & Testing
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WEEK 10

  • Launch the Acquisition Strategy Test

  • Collect feedback for quick iteration (product, offer, experience)
Dashboard de Métricas Marketing y Ventas

WEEK 11

  • Acquisition Strategy Optimization

  • Channel Efficiency Adjustments

  • Daily Funnel Review Targeting CAC Reduction
Plan de Acción para Escalamiento Internacional

WEEK 12

  • Project Closing with Delivered Results Evaluation

  • Debriefing of All Learning and Required Evolution to Scale the International Operation

At the end of the program, your company will have at least one of these benefits:

  • Sold or generated qualified leads in 60 days
  • Built its customized replicable process to expand to new markets
  • Defined clear success metrics to prove the internationalization project ROI

Our International Expansion Solutions Work Better For:

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B2B Companies and Startups

Opening new markets to accelerate growth and profitability

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Innovative Corporations

Internationalization strategies to increase market share and build a global brand

How It Works

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Step 01

We structure your project with a personalized internationalization session according to your segment and company reality.

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Step 02

As your new international team, we align scope, speed, and budget to execute your international expansion play.

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Step 03

We work together with your team to obtain the best concrete results towards the company's international growth.

Metodologia GLOBE

Step 1 | Global Readiness

  • Analysis of the company in its segment on a global scale
  • Level of product preparation, offering and strategy for international expansion
  • Current barriers and action plan
  • Mapping of global potential market (TAM, SAM, SOM)
  • Adaptation of competitive advantages to the international strategic plan
  • Curation of common mistakes and best practices adapted to your segment
  • Strategies for risk mitigation
  • Market Prioritization Matrix
  • Success Metrics
  • Determine the ideal time and resources needed for market entry
  • Preparation of the different areas of the company (Product, Marketing, Sales, Customer Success, Backoffice, Team and Culture)
  • Testing and validation of the customized internationalization step-by-step process

What People Say About Us

A genius brain behind the international expansion of many startups, a great public speaker and a highly qualified growth strategist are just some of Yus attributes and her work. All of these combined with her great leadership skills and multicultural perspective make her one of the strongest players you can have in any team. I have personally witnessed the level of data, excellence and strategy that Yus brings to the table on any project.

 

She has the ability to support any business to expand internationally, generate demand and create or scale its marketing funnel.

Daniela Zapata
Daniela Zapata Co-Founder 🇺🇸 ELEVATE

Yus tiene un amplio conocimiento en Marketing Digital, y una experiencia en Inbound Marketing que la posiciona como Thought leader en mercados internacionales. Ella lideró y desarrolló alianzas exitosas que permitieron un crecimiento acelerado fuera de Brasil, demostrando habilidades de negociación, planes de negocios bien definidos y planes de trabajo ejecutados de manera ejemplar.

 

Yus es una profesional altamente recomendada que marca la diferencia en cualquier equipo de Marketing, y puede contribuir radicalmente a una empresa en expansión internacional.

Helmuth Cepeda
Helmuth Cepeda Head of Latam Cloud Sales 🇨🇴 AWS

Yus creó y lideró las diversas estrategias de co-marketing y relacionamiento que hicimos en conjunto para enseñar sobre expansión internacional para adquisición de clientes globales, y así aumentar la facturación de las startups impactadas mediante la plataforma digital de Endeavor con alcance de +35.000 emprendedores.

 

Yus es una profesional experta en expansión internacional y embudo de ventas con el perfil perfecto para trabajar junto a emprendedores y empresarios para escalar sus negocios.

Erika Vergara
Erika Vergara Partnerships Manager 🇨🇴 ENDEAVOR

O João teve uma rica experiência estabelecendo, do zero, operações em outros países e vivenciou em primeira mão o desafio de abrir novos mercados.

 

Atuou no crescimento da RD Station para mais de 500 clientes internacionais, incluindo a criação da carteira de parceiros fora do Brasil e a realização do primeiro evento estrangeiro com mais de 1.000 participantes em México e Colômbia. Sempre fez ótimo gerenciamento de stakeholders e atuação como braço-direito estratégico para tomada de decisão da empresa.

 

É um profissional destacado para construir e executar estratégias de internacionalização com empresas que queiram conquistar o mundo.

Bianca Martinelli
Bianca Martinelli General Partner 🇺🇸 ALEXIA VENTURES

Como um dos primeiros membros da empresa, João fez parte do crescimento acelerado desde o pre-Seed até o Series A que atraiu investidores internacionais como Kaszek e Lowercarbon Capital - esse último estreou conosco na América Latina.

 

João trabalhou com benchmarks globais como Arcadia, estruturou a escala da parceria com AB InBev e seus parceiros a nível nacional e criou a área comercial do supply side, negociando com investidores franceses, chilenos e americanos nos seus respectivos idiomas.

 

Global Route conta com um time preparado para ser a principal referência em internacionalização de empresas no Brasil.

Ariel Amar
Ariel Amar Co-Founder 🇧🇷 LEMON ENERGY

FAQ

How Does The Consulting Work?

With a total duration of 4 months, the consultancy is divided into 2 major phases. If your company's internationalization project is in its initial stages, you can start by hiring only the first phase.

 

PHASE I

At the end of 3 months, your company will have a complete overview of:

 

  • Global Readiness Diagnosis: how mature the business is and what are the current barriers to internationalization;
  • Complete Market Research with Mapping of High Potentials to size and direct expansion efforts;
  • Executive Summary for Strategic Decision to Expand;
  • Market Prioritization Matrix;
  • Overview of the Internationalization Playbook.

 

 

PHASE II

Lasting 7 to 9 months, we will evolve the work of the previous phase, expanding the strategy deliverables to:

 

  • Playbook with Go-To-Market Strategy for each Stage;
  • Necessary adaptations for each area of ​​the company to operate in new markets;
  • Success Metrics Guide;
  • Tactical-Operational Action Plan;
  • Budget Models for Internationalization;
  • Results Monitoring Models.

As this is a hands-on consultancy, in addition to carrying out diagnostics and recommendations, we get our hands dirty and test in practice the plan that we will build together with your team.

At the end of the project, your company will have:

  • Clear vision of your maturity (Global Readiness) in relation to your segment worldwide;
  • Complete diagnosis of your level of preparation and current challenges to internationalize, including the necessary adaptations in each area of ​​the company to work with global markets;
  • Personalized playbook (manual) for your segment and your business, with a detailed step-by-step guide of what needs to be done at each stage of the process to enter a new country and generate consistent results with this market expansion;
  • Tools to develop the playbook and manage success metrics that guide resource allocation and the internationalization strategy.

Contact us so we can understand the current situation of your business and which scope of consultancy best suits your needs.

Companies with solid annual revenue, above US$2 million/year, and that have the need and/or interest in evaluating in depth the international potential of their business, so as not to have their growth restricted to the economic cycles of their domestic market.

The consultancy was created based on numerous proven real examples, tests, research and structuring of a method that validates all the necessary points for successful internationalization.

It was created by professionals with over 15 years of experience in internationalization of market-leading companies, and who firmly believe in the potential of Brazilian businesses to become global powers in their segments.

YUSLEIDI SERJE

Co-founder of Global Route, she previously served as Head of Marketing at Elevate Group, where she helped create the fastest-growing marketplace for commercial talent in Latin America with USD 940k in revenue in 12 months and 1,400 paying customers. Yus also created the demand generation strategy at a global level (including Europe and Asia) for OnTop, a Latin American payments platform, and for the healthtech 1DOC3, which has seen strong growth in Mexico. At RD Station, she was part of the founding team responsible for the company's global expansion (sold to Totvs for R$ 1.8 billion) and executed more than 200 events in Mexico and Colombia, government contracts and strategic partnerships with LinkedIn, AWS, Facebook and Endeavor. She also works as a postgraduate professor in Marketing for two renowned Colombian institutions: Universidad del Norte and CESA - Colegio de Estudios Superiores de Administración.

JOÃO PEDRO ROTH

Co-founder of Global Route, angel investor, member of Ciclo Empreendedor, a group of young entrepreneurs that fosters high-impact connections, and of Global Class, a network of experts in the internationalization of companies based in San Francisco. Fluent in 5 languages ​​and with over 13 years dedicated to the internationalization of Brazilian companies, he was part of the founding team responsible for the global expansion of RD Station (sold to Totvs for R$1.8 billion) and the Internationalization Board of ACATE. He also worked in Brazil-United States relations at the U.S. Chamber of Commerce in Washington DC, managed key accounts for shopping centers at BrMalls, and was a partner in the startup Lemon Energia, Lowercarbon Capital's first investment in Latin America, together with Kaszek and Kevin Efrusy. He has led business missions to China, held business rounds with Americans in Brazil, and worked as an expatriate and speaker in the United States, Colombia, and France.

Using the Global Route method, we work to ensure that within 3 months your business already has the minimum information to begin the internationalization process.

As a Global Route customer you can have access to:

  • Complete consultancy presented on this page, above;
  • Educational materials and Blog on internationalization;
  • Analysis of Success Stories;
  • Calendar of Strategic Events;
  • Invitation to participate in business missions to focus countries or reference markets in innovation.

Schedule a meeting to discuss your business's international plans, even if they're still just in your head.

Click the button to book the time that best fits your schedule.