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COMPLETE CONSULTING | DONE FOR YOU
We Create and Execute Your
International Expansion Strategy
20% Higher Valuation
of Internationalized Startups versus competitors that only play in the domestic market
3X Revenue
Generated by Companies that expand internationally
98% of the economy
is outside Brazil, given the country only represents 2% of the world's GDP
WE'VE LEARNED FROM
WE'VE LEARNED FROM
We Create and Execute Your International Expansion Strategy
20% Higher Valuation
of internationalized startups versus competitors
that only play in the domestic market
3X more revenue
generated by companies that
expand internationally
98% of the economy
is outside Brazil, given that the country
only represents 2% of the world's GDP
WE'VE LEARNED FROM
We Help Your Business With:
Global Readiness Diagnosis
Find out your company's positioning at the global level and how ready is the business to expand
High-Potential Market Assessment
Insights on local market trends, behavior, cultural nuances and competitive landscape
Go-to-Market Strategy
Tailor-made Strategy with success metrics to achieve results in each target market
Internationalization Playbook
Tactical-operational follow-up to prepare and set the different company departments up for international success
We help your company with:
Global Readiness Diagnosis
Find out your company positioning at the global level and how ready it is to go global
High-potential Market Assessment
Insights on local market trends and behavior, cultural nuances and competitive landscape
Go-to-Market Strategy
Tailor-made strategy with success metrics to grow in each target market
Internationalization Playbook
Tactical-operational service to set the different company departments up for international sucess
What To Expect From The DONE FOR YOU Consulting
Tailor-made Playbook
We create a step-by-step in lign with your business-specific metrics and requirements
On Demand Global Talent
Let's prepare your team and structure for long-term international customer acquisition and retention
International ROI
The goal is to maximize your international operation ROI through optimized entry strategies that prevent unnecessary expenses in the upcoming markets
What to Expect From The Complete Consulting
Tailor-made Playbook
We create a step-by-step process customized ot your business-specific metrics and requirements
On Demand Global Talent
Prepare your team and structure for successful long-term acquisition and retention of international customers
International ROI
Maximize your international operation ROI through optimized market entry strategies that prevent unnecessary spending in the target countries
Our Internationalization Solutions Work Best For:
Our Internationalization Solutions Work Best For:
B2B Startups
Innovative Enterprises
B2B Startups
Innovative Enterprises
How It Works
Step 01
We plan your project in a deep Internationalization onboarding session
Step 02
As your outsourced expansion team, we align scope, speed and budget for internationalization
Step 03
We work hand-in-hand to obtain the best results possible to unlock global growth
How It Works
Step 01
We plan your project in a deep Internationalization onboarding session
Step 02
As your outsourced expansion team, we align scope, speed and budget for internationalization
Step 03
We work hand-in-hand with your team, to obtain the best results possible to unlock global growth
GLOBE Methodology
Stage 1 | Global Readiness
- Company analysis from a global industry level standpoint
- Maturity levels on the Product, Offer, and Strategy fronts
- Current barriers and short-term action plan for international expansion
Stage 2 | The Opportunity
- Mapping of high-potential markets at global scale (TAM, SAM, SOM)
- Deep-dive and Adaptation of competitive advantages for the international strategic plan
Stage 3 | Benchmarks
- Curatorship of common mistakes and best practices that suit your industry
- Risk mitigation strategies
Stage 4 | Playbook & Strategy
- Market Prioritization Matrix
- Success Metrics
- Determine the right time and required resources to enter new markets
Stage 5 | Hands On
- Prepare the different company areas (Product, Marketing, Sales, Customer Success and Support, Backoffice, Team & Culture)
- We test and validate the customized step-by-step expansion playbook to make sure it works for your company.
GLOBE Methodology
Global Readiness
- Company analysis from a global industry perspective
- Maturity level of Product, Offer, and Strategy towards international expansion
- Current barriers and action plan
The Opportunity
- Mapping of global markets potential (TAM, SAM, SOM)
- Analysis and adaptation of competitive advantages for the international strategic plan
Benchmarks
- Curatorship of common mistakes and best practices suitable to your industry
- Risk mitigation strategies
Playbook & Strategy
- Market Prioritization Matrix
- Success Metrics
- Determine the ideal moment and necessary resources for each market entry
Hands-on
- Prepare the different deparments (Product, Marketing, Sales, Customer Success and Support, Backoffice, Team & Culture)
- Test and validate the customized step-by-step internationalization process
This Is Global Route
We exist for you to conquer new markets, grow revenue and create global success.
International Expansion is an intriguing and high-potential path, but it can also be seen as complex, expensive and intimidating.
Global Route was created to make this process easier with an exclusive methodology, transforming the challenge of internationalization into a clear strategy for your company to become a globally recognized business.
This Is Global Route
We exist for you to conquer new markets, grow revenue and create global success.
International Expansion is an intriguing and high-potential path, but it can also be seen as complex, expensive and intimidating.
Global Route was created to make this process easier with an exclusive methodology, transforming the challenge of internationalization into a clear strategy for your company to become a globally recognized business.
YUSLEIDI SERJE
Co-founder of Global Route and Investor, previously served as Head of Marketing at Elevate Group, where she helped create the fastest-growing marketplace for commercial talent in Latin America with revenues of USD 940k in under 12 months and 1,400 paying customers.
Yus also created the global demand generation strategy (including Europe and Asia) for OnTop, a Latin payments platform, and for healthtec 1DOC3 with strong growth in Mexico.
At RD Station (sold to Totvs for USD 430M) she was part of the founding team responsible for the global expansion and executed more than 200 events in Mexico and Colombia, government contracts and strategic partnerships with LinkedIn, AWS, Facebook and Endeavor.
She also teaches postgraduate courses in Marketing at two renowned Colombian institutions: Universidad del Norte and CESA - Colegio de Estudios Superiores de Administración.
JOÃO PEDRO ROTH
Co-founder of Global Route, angel investor, member of Ciclo Empreendedor, a group of young entrepreneurs that fosters high-impact connections, and of Global Class, a network of internationalization specialists based in San Francisco.
Fluent in 5 languages and with 13+ years dedicated to the internationalization of companies, he was also part of RD Station's interantional founding team, and elect member of ACATE's Internationalization Board.
João served in Brazil-US relations at the U.S. Chamber of Commerce in Washington DC, managing mall key accounts at BrMalls, and was a partner at Lemon Energy, Lowercarbon Capital's first investment in Latin America alongside Kaszek and Kevin Efrusy.
He's also led business missions to China, roundtables with Fortune 500 executives in Brazil, and worked as an expat and speaker in the US, Colombia, and France.
JOÃO PEDRO ROTH
Co-founder of Global Route, angel investor, member of Ciclo Empreendedor, a group of young entrepreneurs that fosters high-impact connections, and of Global Class, a network of internationalization specialists based in San Francisco.
Fluent in 5 languages and with 13+ years dedicated to the internationalization of companies, he was also part of RD Station's interantional founding team, and elect member of ACATE's Internationalization Board.
João served in Brazil-US relations at the U.S. Chamber of Commerce in Washington DC, managing mall key accounts at BrMalls, and was a partner at Lemon Energy, Lowercarbon Capital's first investment in Latin America alongside Kaszek and Kevin Efrusy.
He's also led business missions to China, roundtables with Fortune 500 executives in Brazil, and worked as an expat and speaker in the US, Colombia, and France.
What People Say About Us
Veja o que dizem sobre nós
A genius brain behind the international expansion of many startups, a great public speaker and a highly qualified growth strategist are just some of Yus attributes and her work. All of these combined with her great leadership skills and multicultural perspective make her one of the strongest players you can have in any team. I have personally witnessed the level of data, excellence and strategy that Yus brings to the table on any project.
She has the ability to support any business to expand internationally, generate demand and create or scale its marketing funnel.
Yus tiene un amplio conocimiento en Marketing Digital, y una experiencia en Inbound Marketing que la posiciona como Thought leader en mercados internacionales. Ella lideró y desarrolló alianzas exitosas que permitieron un crecimiento acelerado fuera de Brasil, demostrando habilidades de negociación, planes de negocios bien definidos y planes de trabajo ejecutados de manera ejemplar.
Yus es una profesional altamente recomendada que marca la diferencia en cualquier equipo de Marketing, y puede contribuir radicalmente a una empresa en expansión internacional.
Yus creó y lideró las diversas estrategias de co-marketing y relacionamiento que hicimos en conjunto para enseñar sobre expansión internacional para adquisición de clientes globales, y así aumentar la facturación de las startups impactadas mediante la plataforma digital de Endeavor con alcance de +35.000 emprendedores.
Yus es una profesional experta en expansión internacional y embudo de ventas con el perfil perfecto para trabajar junto a emprendedores y empresarios para escalar sus negocios.
O João teve uma rica experiência estabelecendo, do zero, operações em outros países e vivenciou em primeira mão o desafio de abrir novos mercados.
Atuou no crescimento da RD Station para mais de 500 clientes internacionais, incluindo a criação da carteira de parceiros fora do Brasil e a realização do primeiro evento estrangeiro com mais de 1.000 participantes em México e Colômbia. Sempre fez ótimo gerenciamento de stakeholders e atuação como braço-direito estratégico para tomada de decisão da empresa.É um profissional destacado para construir e executar estratégias de internacionalização com empresas que queiram conquistar o mundo.
Como um dos primeiros membros da empresa, João fez parte do crescimento acelerado desde o pre-Seed até o Series A que atraiu investidores internacionais como Kaszek e Lowercarbon Capital - esse último estreou conosco na América Latina.
João trabalhou com benchmarks globais como Arcadia, estruturou a escala da parceria com AB InBev e seus parceiros a nível nacional e criou a área comercial do supply side, negociando com investidores franceses, chilenos e americanos nos seus respectivos idiomas.Global Route conta com um time preparado para ser a principal referência em internacionalização de empresas no Brasil.
FAQ
How does the DONE FOR YOU Consulting work?
With a total duration of 12 months, the consulting package is divived in two phases of 3 and 9 months, respectively.
If your company's international expansion project is just getting started, you can hire only the first phase.
PHASE I
In 3 months your company will have a complete understanding about its global opportunities via:
- Global Readiness Diagnosis: how mature is the business, and what are the current barriers to start expanding abroad;
- Full Market Research with High-potential Mapping to measure and guide expansion efforts;
- Executive Summary for the Strategic Decision to Expand;
- Market Prioritization Matrix;
- General View of the Internationalization Playbook.
PHASE II
Lasting between 7 and 9 months, we build on the work from the initial phase, expanding deliverables to:
- Playbook with detailed Go-to-Market Strategy Playbook per expansion stage;
- Required adaptations for each company area to successfully operate in new markets;
- Success Metrics Guide;
- Operational Action Plan;
- Budget Template for Internationalization Controlling;
- Monthly Results Meeting templates.
What are the final deliverables and what's in it for my company?
Since this is a hands-on consulting service, in addition to the diagnoses and recommendations, we work together with your team to test and validate the plan being built to gain traction in new countries.
At the end of the program, your company will have:
- A clear understanding of its Global Readiness;
- Complete diagnosis of company maturity and current challenged to go global, including required adaptations in each company department to enable international work;
- Customized Playbook for your industry and business, with a detailed step-by-step of jobs to be done when entering a new country and generating consistent results in this market expansion;
- Tools to iterate on the playbook and control success metrics that will guide resource allocation and the internationalization strategy.
How much is the investment?
Get in touch so we can understand your company's moment and which program is better suited to your needs.
For which kind of company is the DONE FOR YOU Complete Consulting?
Companies with annual revenue north of USD 1 million, with the need or want to deeply evaluate its business' global potential, avoiding to have their growth limited by only servicing the domestic market.
How can I know this is a reliable consulting service?
The Global Route consulting services were created based on learning from various proven examples, tests, research and method structure that validates the necessary company movements for a successful internationalization process.
It was created by seasoned professionals with 15+ years of experience in leading companies, and we firmly believe that any company that offers competitive products and/or services has the potential to become an industry global powerhouse.
Who is behind The Global Route?
YUSLEIDI SERJE
Co-founder of Global Route and Investor, previously served as Head of Marketing at Elevate Group, where she helped create the fastest-growing marketplace for commercial talent in Latin America with revenues of USD 940k in under 12 months and 1,400 paying customers.
Yus also created the global demand generation strategy (including Europe and Asia) for OnTop, a Latin payments platform, and for healthtec 1DOC3 with strong growth in Mexico.
At RD Station (sold to Totvs for USD 430M) she was part of the founding team responsible for the global expansion and executed more than 200 events in Mexico and Colombia, government contracts and strategic partnerships with LinkedIn, AWS, Facebook and Endeavor.
She also teaches postgraduate courses in Marketing at two renowned Colombian institutions: Universidad del Norte and CESA - Colegio de Estudios Superiores de Administración.
JOÃO PEDRO ROTH
Co-founder of Global Route, angel investor, member of Ciclo Empreendedor, a group of young entrepreneurs that fosters high-impact connections, and of Global Class, a network of internationalization specialists based in San Francisco.
Fluent in 5 languages and with 13+ years dedicated to the internationalization of companies, he was also part of RD Station's interantional founding team, and elect member of ACATE's Internationalization Board.
João served in Brazil-US relations at the U.S. Chamber of Commerce in Washington DC, managing mall key accounts at BrMalls, and was a partner at Lemon Energy, Lowercarbon Capital's first investment in Latin America alongside Kaszek and Kevin Efrusy.
He's also led business missions to China, roundtables with Fortune 500 executives in Brazil, and worked as an expat and speaker in the US, Colombia, and France.
Which non-obvious companies have been successful expanding internationally?
International expansion is a common feature among successful tech companies.
Among several examples, we like to highlight Brazilian success stories:
- Nubank (neobank)
- Stefanini (IT infrastructure)
- Hotmart (edtech)
- VTEX (e-commerce)
- Ebanx (fintech)
- Pipefy (productivity software)
- RD Station (martech & CRM)
- Gympass/Wellhub (healthtech)
How long does it take to kickstart m y company's international expansion?
Through Global Route's method, in 3 months your business will already have in hand the information and strategy to start the expansion process.
What is The Global Route ecosystem?
As a Global Route customer you can have access to:
- The full consulting program presented above;
- Useful Resources and Blog on Internationalization;
- Deep-dive Success Stories;
- Strategic Events Calendar;
- Invitation to join exclusive business missions to target markets or benchmark regions on innovation
Where to start? What's the first step?
Book a meeting to talk about your company's international ambitions, even if it's all still in your head.
Click below on the green button to book the best time for us to talk!
FAQ
How does the DONE FOR YOU Consulting work?
With a total duration of 12 months, the consulting package is divived in two phases of 3 and 9 months, respectively.
If your company's international expansion project is just getting started, you can hire only the first phase.
PHASE I
In 3 months your company will have a complete understanding about its global opportunities via:
- Global Readiness Diagnosis: how mature is the business, and what are the current barriers to start expanding abroad;
- Full Market Research with High-potential Mapping to measure and guide expansion efforts;
- Executive Summary for the Strategic Decision to Expand;
- Market Prioritization Matrix;
- General View of the Internationalization Playbook.
PHASE II
Lasting between 7 and 9 months, we build on the work from the initial phase, expanding deliverables to:
- Playbook with detailed Go-to-Market Strategy Playbook per expansion stage;
- Required adaptations for each company area to successfully operate in new markets;
- Success Metrics Guide;
- Operational Action Plan;
- Budget Template for Internationalization Controlling;
- Monthly Results Meeting templates.
What are the final deliverables and what's in it for my company?
Since this is a hands-on consulting service, in addition to the diagnoses and recommendations, we work together with your team to test and validate the plan being built to gain traction in new countries.
At the end of the program, your company will have:
- A clear understanding of its Global Readiness;
- Complete diagnosis of company maturity and current challenged to go global, including required adaptations in each company department to enable international work;
- Customized Playbook for your industry and business, with a detailed step-by-step of jobs to be done when entering a new country and generating consistent results in this market expansion;
- Tools to iterate on the playbook and control success metrics that will guide resource allocation and the internationalization strategy.
How much is the investment?
Get in touch so we can understand your company's moment and which program is better suited to your needs.
For which kind of company is the DONE FOR YOU Complete Consulting?
Companies with annual revenue north of USD 1 million, with the need or want to deeply evaluate its business' global potential, avoiding to have their growth limited by only servicing the domestic market.
How can I know this is a reliable consulting service?
The Global Route consulting services were created based on learning from various proven examples, tests, research and method structure that validates the necessary company movements for a successful internationalization process.
It was created by seasoned professionals with 15+ years of experience in leading companies, and we firmly believe that any company that offers competitive products and/or services has the potential to become an industry global powerhouse.
Who is behind The Global Route?
YUSLEIDI SERJE
Co-founder of Global Route and Investor, previously served as Head of Marketing at Elevate Group, where she helped create the fastest-growing marketplace for commercial talent in Latin America with revenues of USD 940k in under 12 months and 1,400 paying customers.
Yus also created the global demand generation strategy (including Europe and Asia) for OnTop, a Latin payments platform, and for healthtec 1DOC3 with strong growth in Mexico.
At RD Station (sold to Totvs for USD 430M) she was part of the founding team responsible for the global expansion and executed more than 200 events in Mexico and Colombia, government contracts and strategic partnerships with LinkedIn, AWS, Facebook and Endeavor.
She also teaches postgraduate courses in Marketing at two renowned Colombian institutions: Universidad del Norte and CESA - Colegio de Estudios Superiores de Administración.
JOÃO PEDRO ROTH
Co-founder of Global Route, angel investor, member of Ciclo Empreendedor, a group of young entrepreneurs that fosters high-impact connections, and of Global Class, a network of internationalization specialists based in San Francisco.
Fluent in 5 languages and with 13+ years dedicated to the internationalization of companies, he was also part of RD Station's interantional founding team, and elect member of ACATE's Internationalization Board.
João served in Brazil-US relations at the U.S. Chamber of Commerce in Washington DC, managing mall key accounts at BrMalls, and was a partner at Lemon Energy, Lowercarbon Capital's first investment in Latin America alongside Kaszek and Kevin Efrusy.
He's also led business missions to China, roundtables with Fortune 500 executives in Brazil, and worked as an expat and speaker in the US, Colombia, and France.
Which non-obvious companies have been successful expanding internationally?
International expansion is a common feature among successful tech companies.
Among several examples, we like to highlight Brazilian success stories:
- Nubank (neobank)
- Stefanini (IT infrastructure)
- Hotmart (edtech)
- VTEX (e-commerce)
- Ebanx (fintech)
- Pipefy (productivity software)
- RD Station (martech & CRM)
- Gympass/Wellhub (healthtech)
How long does it take to kickstart m y company's international expansion?
Through Global Route's method, in 3 months your business will already have in hand the information and strategy to start the expansion process.
What is The Global Route ecosystem?
As a Global Route customer you can have access to:
- The full consulting program presented above;
- Useful Resources and Blog on Internationalization;
- Deep-dive Success Stories;
- Strategic Events Calendar;
- Invitation to join exclusive business missions to target markets or benchmark regions on innovation
Where to start? What's the first step?
Book a meeting to talk about your company's international ambitions, even if it's all still in your head.
Click below on the green button to book the best time for us to talk!
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